Bizzy [business article]

Its emitted, and admitted. You can quit it Iam seriously fucking crazy.

Once apoun a time I built a dream that when I grew up I would be a fierce warrior in several different realms. I just didn't know which door to open first. What you are about to experience is my life, not a dream, but a reality in the making.

I have come into just a tiny little bit of money.

On the morning I wake up and have that money I will take my happy ass downtown to the place that I compare most to the place I was going to live in in Los Angeles. This is one of those places that start as a springboard for people with little or no money and alot of potential.

It has a private theater. It has a banquet cooking facility for when you want to have alot of guests, like say, your new employees of the month in the humble company that just netted so much. It has floor to ceiling wifi and a high ceiling. It has a bathroom and shower not far from the simple guitar that I will use to play the songs and send the demo I make on the laptop I also get later that morning with a cheap interface and the keyboard I will use to control the midi for OZENOZ: ONE.

In the meantime I will be planning on my own small stove and microwave a frontal assault on my meat and potatoes woman. This is February 14th, 2013.

I will get a queen size bed which takes up too much of the room for cheap. Don't worry we still have in the thousands.

I am going to buy an account with ATnT, and a TOKTUMI account which I can assign my phone system in my best John Casablancas Talent Agency representative voice it's numbers and representatives.

Those representatives will number over 500 employees from the money I spend on the hiring fair for The Ayers Brooks Group, LLC which I have just formed.

We have check by fax, TRINITY CREDIT CARD PROCESSING from CPay or you can meet me for lunch with your Video Media Consultant to discuss your new multiple sequence opening for your website. Let's open with your web listing getting on the up and up first, ok? How? Well, dial extension 22 and you can speak to our Social Media Consultant who is handling the jump start of your social media world getting in order. Yes, yes, that includes Facebook.

Damn, we still have money? Yes, and we still will at the end of the week when the Account Executives we hired via the web portal I just built with the software I purchased for both client web use and our launchpad just show what popped up in their browser some credit. But don't worry, that's the backup on the Sales Team Leaders who are in the phone directory at 1800UPTOYOU who are motivating the in person 1099er's from that chunk of the sale they get from driving our numbers up.

So, how's your Valentine's Day looking? Mine is gonna be a massacre. Bloody Mary's and new blood on the table while I wonder if my guys are gonna make it if I turn my phone off for a few hours.

$4,732.10 tax return.

Acer Aspire- $500.

$4,200 left.

Studio 15 Apartment- $1400

$2,800 left.

Legal Zoom Forms LLC- $200

$2,600 left.

Adobe Dreamweaver- $400

$2200 left.

Queen Bed - $250

$1950 left.

Comforter and accessories- $150

$1800 left

Starting a business from my own pad.

Priceless.

The rest is easy.

It is really this easy.

Then I take the laptop, and build a HELL of a website.

Well, I build a HUGE website displaying all that I can do for clients. WEb design, SEO, social media, text messaging advertising, 1800 numbers, a HUGE list of all of the things I have learned over working for 38 different companies.

    Using this website, I begin to market the company. How? By doing all of the things we are offering to people as a service for OURSELVES.

    In the midst of doing all of this, I press a couple of suits. It's getting close to mid February now and I have booked a City College room that seats over a hundred for five sessions in the next two weeks. For about a hundred bucks a session, they will provide the room, the seats, the dry erase board, a projector and all afternoon. This means the bittersweet symphony known as my sales force is about to begin.

    We have ayersbrooks.com. We have the LLC formed. We have the bank account with Chase to recieve funds. I have started a credit card merchant processing account and a fax.com account. I have a TOKTUMI phone system set up, and I have purchased a good 1800 number for the company. Facebook is running our ads, we are search engine optimized and well listed everywhere. Our web designs are CUTTING EDGE because I have ordered bulk a few video cameras which have been used with the most recent video sequencing programs to create an almost 3-D opener for your website of your location. Ten cameras take the scene, and the sequencer switches through them in the round, much like the processing originated in The Matrix.

    Hello, my name is Joel Brooks and I am the reason you are all here. First, let me get the good news out of the way, "You are hired".

    If you have made it through our screening process in responding to the ad, filling out the email application and the telephone interview process to schedule you to get here, I forgot to tell you "You are good."

    First things first, how much will you get paid? Let me tell you this company has a motto, a slogan of sorts and it is the whole shebang. "ITS UP TO YOU!"

    You want to make six figures this year? We can get you there! You will go from our top producers as a Sales Team Leader with a percentage of your own little company to a National Sales Manager looking to expand our physical locations with your own office under the umbrella. This is a company geared toward the self starter, so if you can't picture yourself on a company cruise getting ready to write yourself a fifty thousand dollar bonus check for Christmas next year to use in starting your own office with the reps you have groomed, then get lost, NOW.

    I don't see anyone leaving.

    First off, I am way beyond the paperwork piling up here, so let's electronically sign all of the contracts and go over this on the overhead while we talk: MONEY. Get on your cell phone and get into your email please. If you can't do this now, I want you to know we have a computer here at the front of the room where you can do this at the end.

    Let's talk turkeys.

You say you need money?

There is no reason that before the day is over I can't be filing your direct deposit forms with the bank so you can get paid the day after a sale and cutting your first check for the big number one. AND WHEN I SAY THE BIG NUMBER ONE, I MEAN YOU. Do the footwork.

OUTSOURCE.

"IT'S UP TO YOU"

How big does The Ayers Brooks Group get? It's up to me.

    This is amazing stuff.

How big does all of this get? Here is the amazing part. It gets HUGE! Why? Because I want it to. Because I planted the seed and it can make an orchard, not just a tree.

    I spend lately going through this strange dance with my fiancee where I am telling her, I am sorry I am so poor, and more than that the lasting thing that is coming, I am sorry
I AM GOING TO BE TOO RICH.

    When you are too poor you have all kinds of things which are problems created by being too poor. The same sort of thing happens when you get alot of money. She tells me, "Worry about it when it happens." She cracks me up.

    It is going to happen soon, and it is not going to happen too soon. Why? One word. Outsource.

    Let's say this coming February I hire four hundred sales people and they "SUPRISE!" keep up with the joneses and we make 160 sales. Now I've got the opposite problem.

We've started with next to nothing, and still have next to nothing. Now it's time to dig in and get REALLY DOWN TO WORK.

    I've got $160,000 in sales for the month of March. Half of it is gone, because I have paid my sales people. That leaves $80,000 to make 160 websites, and FAST! How? We need MORE PEOPLE! That simple. There are people out there who want to make money, so I just need to find them.

    At this point we will retain about a quarter of those clients for the next month paying their $399 monthly fee for SEO, Social Networking, Pay Per Click, and online REPUTATION BUILDING service so that is 40 times $400. 16 and one, two , three zeroes in REPEAT BUSINESS. $16,000 to pay the salaries of the web design and tech crew I am bringing on for doing April's work. Figure we need about twenty, so I'd better get started! It's ok I've got about $60,000 to pay the salaries to make those 160 websites too. I am probably in bad need of some H.R. here , so let's cut off about $10K for that too. Don't worry, that figure we sold for March gets BIGGER in April. Why? I hired more sales people.

    200 sales people in Pheonix on Monday. 200 sales people in Las Vegas on Tuesday. 200 sales people in San Francisco on Wednesday. 200 sales people in Los Angeles on Thursday. I am beginning to learn why the days of the week are capitalized. Cause you can capitalize on every one.

I've got three hundred and twenty thousand dollars in sales planned for my new crew from the last four days and it is only just getting to be the weekend! I need a weekend from hiring and firing and organizing and managing and flying all over the west coast with all of this money in my expense account, so we will be back to hiring in San Diego onFriday. Then I can spend Saturday and Sunday doing Rosalee's favorite hobby with her: SHOPPING. 

  So wait. How big can this get. It's up to me. Because as we state in the company motto: how big can your business get?

ITS UP TO YOU!

Now here's the fun part. We are busy flying around hiring people in person, making sales, delegating responsibility and producing some happy customers. So what do we want to do? Here is where it gets REAL. See now I have a tech crew who can go to work on my website and build us a database to work from. Here we make sales training videos, a web portal to hire on these 1099 sales force people online and get them there without having to fly around the country. Well, not for the same reason. Because now we have to do something else here.

    We take some of all of that money from networking and open two physical locations to take care of the customers we have. We make this thing run from an office. There we have customer service, client retention, techs and web designers, and guess what?

More sales people. Sales people who call from an inside sales position, and sales people who are on a different pay structure who are going door to door doing business to business sales.

    At this point I am just having fun running the company.

    Figure every sale is $999. $100 of that is mine. Every monthly client is $399. $40 of that is mine.

    Can we say 160 sales in March. $16,000. Forty of those are retained. $1600. How's April looking?

    I am proud and bragging about all of this before it even happens because I have been working on learning how to RUN IT, how to BUILD IT, how to MAKE THE PRODUCT, how to SELL IT MYSELF for YEARS!!!

One Percenters.

    I've got $1800 left to get started. That is if I spend all that money on a bigger bed and comforter set. So let's say, I am thrifty (I am) and get it all for cheaper. So I've got $2000 to start my own business.

    First off I need to get a phone that matches my girls phone. One that can handle all of the tasks I am about to assign to it.

    So I take $125 for the deposit for Verizon and spend the $50 on the Droid Razr M and open up my mobile world.

    Now we are talking. So I've got access to all the apps in the world I need for my business. First off, I need a phone system. I get TOKTUMI Pro for $150 for the year and set up my phone systems. Where we at? Well, with taxes included I am at about $1650.

    We are off and running. I have built a huge web site to showcase all that our company can do, and have formed the LLC. Time to hit the go button. I will renew my domain names at GoDaddy.com for the year for about $25. $1625.

    Now we have a published website, a phone system with a 1-800 number, and a company formed.

We have dropped that initial $2000 in the bank to get our business account with Wells Fargo. This enables me to handle many things. Payroll, incoming money and all kinds of other perks.

    So now I go over to City College and book the room for that seats a hundred for five sessions in February to March.

This will run me about five hundred dollars and gives me the attention of five hundred people I have to find for about twenty hours. Life is good. Now I have to find the people. This takes craigslist. It's about $25 an ad to run a help wanted ad on craigslist. I figure I want two a week for a month, so this is going to cost me $200.

    So after doing all of the work to get the people to sell the product we still have around $1000.

    Life is good. Why don't we plug in the numbers at one percent right about here?

    With good turnout, I have four hundred sales people I am going to be able to hire. That fifth day is for managers and web designers, graphic artists and photographers. Four hundred sales people. If one percent of them makes their goal, which is five sales in a month equal to $2500 in commissions for them then we have twenty sales for the month of March. This makes the I.T. department $6000 to make twenty websites.

This makes another $2000 to funnel back into the business to hire another round or ten of sales people. This is another thousand sales people bringing our one percent figure to 70 sales for the month of April. The first four hundred just made me $2000. I paid rent, ate well and got ready for the next big figure. At one percent making five sales, I just made $7000 for my pocket in April.

LIFE IS GOOD...

How big can your business get?

IT'S UP TO YOU!!!

So here we are.

    The business hires more people than I can shake a fist at. I have more money than I know what to do with. I have built the infrastructure of the company to where it is practically running itself. There are a number of things which are going to come into play.

    I want to expand. I have what, several thousand customers who I have created advertising for. Now we have several physical locations with sales people, customer service and we are always working to corner the most out of this market. In order to do so, we need to expand our business AGAIN.

    We are doing SEO, Social Networking, Mobile Ads, 1800 numbers and phone systems, Web Design, Online Reputation building in general. How much further can we go?

    It's December again and now I have hiring fairs in twelve cities two days a week bringing in a couple of thousand in fresh sales people every week. The best are hired into a physical location where they meet and are groomed to make those sales. Some are getting hourly and making outbound sales calls. There are twenty seven point five million in small business potential customers and I want us to get our one percent of that every year.

    Imagine that. The Ayers Brooks Group. Just imagine every year we corner another one percent of that one percent. That is 27.5 million at one percent is 275 thousand customers at one percent is 2,750 thousand customers a year. That is $2,750,000 in business a year.

    We are looking pretty good in my kids piggy banks right about now.

     If you really want to know, after a year having reached that $2.75 million, my cut is ten percent still. Hmm. Thirty five and making about two hundred and seventy five thousand a year ain't looking so bad. I will be there. Will you?

    Maybe I should take a month or two out of the year to write books. Get into acting. Write and produce some music for an old rap act I call OZENOZ and send it into production.

I am pretty good at business, you know.

I am thinking about making my own network. Take my customer base and use it to sell the commercial time. They are already our customers, and we have made the commercials already for them. Let's just use that for say, this much at that slot on our channel.

    Programming? There are a thousand different programs waiting to be bought up and put into production.

LIFE IS GOOD.

HOW BIG CAN YOUR BUSINESS GET?

IT'S UP TO YOU!

$2,750,000

    What do you do when you have 2.75 million dollars to make 2,750 websites?

    You make it so you can corner a WHOLE one percent of the market in the following year.

    Figure it takes your average programmer three days to make the website. You are paying them $35K a year with benefits. Their goal for each month is to make 10 websites. I need to be able to churn out 200 a month, so this means I need twenty web designers. That is about seven hundred thousand dollars of the money. Half has already paid the sales force, so we have about seven hundred thousand left. That pays the rent, paid for the equipment, and having a small army of customer service reps who are also doing upselling. Figure half a dozen customer service reps at ten bucks an hour forty hours a week increasing revenue to the tune of $120K. We've got about six hundred thousand. I've got H.R. doing things for the office. This takes a chunk. And I have to support one or two regional sales offices to keep things moving with some of this. Our National Sales Reps are getting their piece of 1.375 million directing our Regional Team Leaders who are both getting their piece by running their regional sales office, who are giving part of their piece to the Team Leads who are managing the sales force in groups of ten. All get a piece of each sale by helping their fellows to make sales.

    The amount of times I have to do the math for that 2.75 million dollars to happen depends on how many reps it takes to get 2,750 sales. With a $999 ticket, it should be about five sales per month per sales person who retains their job. And their will be rock stars who do more, and those who don't. Spreading 2,750 evenly over twelve months makes for 230 sales per month. 230 sales per month divided by five per sales person is 46 good sales people doing their job. Figure at about six percent of 1099ers I hire doing that it means hire several thousand people. EASY. Do it across a number of cities, with a number of management teams hired by reinvesting the money in their salaries!

    I love the numbers games we can do here.

    Of course you know as we started this way, I still have alot of independent contractors who don't report to an office. Tens of thousands of them. They make their money.

    Lets say I ALSO have offices in NY, LA, SF, SD, DC, Portland, Seattle, Boston, Miami, and Detroit.

That is ten offices with fifty suited up 1099ers to hit the field every day to make sales. Their sales support their office. Their training gets better numbers. So out of those 500 1099ers I get 250 sales a month. Those that didn't make their numbers, don't get paid and so don't cost us much. And this is just the door to door business to business people.

    I also have am inside sales position to which I have hired people and am running a tight ship. This racquet is bringing in with it's thirty sales people another 120 sales a month and making more money than the 1099ers paying HOURLY!!! Of course not if you count all the benefits and office costs and perks.

    How many more of those offices should I open? We are at 370 sales per month, or 4,400 a year or $4,400,000 in sales not counting repeat monthly business. I am sitting fat now making almost half a million a year.

    I remember when I came up for the slogan for the company. I was getting some business cards printed up with my new fiancee and I asked her "What should I get on them?" She said "It's up to you!"

How big can your business get?

IT'S UP TO YOU!!!

Checklist.

     Things I need to do to get my business rolling and start making money:

1.) Build the website

a. HOME

1. 1-800 number (TOKTUMI)

2. ayersbrooks.com email addresses

b. SERVICES

1.Search Engine Optimization

2.Web Design

3. Pay Per Click

4. Online Reputation Building (part of 1)

5. Social Media Marketing

6. Mobile Websites

7. Video Marketing

c. COMPANY

d. CONTACT

2.) HIRE THE PEOPLE

a. Starter packets

1.1099 agreement

2.Company Information

b.Management Tier

1. Profit Sharing agreement

2. Team Lead Responsibilities

c. Web Development Team

1. 1099 agreement

2.Employee Status Contingency Contract

d. Human Resources

1. 1099 production agreement

2. Employee Status Contingency Contract

3. HIT THE GROUND RUNNING

    Let's get excited people!

    Let's do the numbers here. That is to say, let's get excited!

    When I was with The Virtual Lending Source my ticket was $1000. I talked all day to GM's of car dealerships and made five sales a month. Half of that money was mine! That is $2,500. That is to say I was making $30K a year in commissions!

     I will make that with The Ayers Brooks Group. 

Because you see with each sale you make, I don't make that much. I want to make what YOU ARE MAKING! So while my sales people are out selling, what am I going to be doing? Being a sales team leader by leading the way with sales!

    Half of that money will be mine for doing what you are doing. No fair? Well, look at it this way:

    You can be a Team Lead. If you are a Team Leader, you get 5% of the sale each of your team members makes. If your team members make their quota of five sales per month, and you have ten good team members that is fifty sales at $1000 per sale. That is $50K at five percent you get that month.

That is another $2500 you get for just motivating your team members to get that sale! That means you just made $5,000 this month, or the equivalent of $60K in yearly commissions. That is what a Sales Team Leader should be making!

     Now say you excel and build that team to twenty members all doing at least half of that quota. You are making more than 60 sales as a team, which is in your pocket already. And now you are eligible to be a Regional Team Leader. This means we are going to front you the money to start an office somewhere. You just have to pick out the furniture, your own H.R. and take what of your team you can as Team Leaders themselves to build the new office in say: Atlanta! Don't worry, as a Regional Team Leader you are now going to move more into the role of a boss- person. But as a Regional Team Leader you will be training Team Leads to train new people so you will still be in the field. With an office of a hundred sales people, you will be taking a full two percent of the entire office. A hundred sales people making 3 sales each average at two percent is $6000 a month. Plus you will be making your own sales at $2500 a month, plus taking care of your team at $2500 a month.

This comes to $11,000 a month, or the equivalent of $132K/year in commissions. Picture this about a year out from joining the company.

     Last, but not least you can be the National Sales Manager. This position comes when you have helped to build an office which opens two more offices. You will get your pick of where to go, and you will now just be the boss. You will retain your 5% of your team, but it will now slide into just your team being defined as your office.

That is to say with a hundred employees, making an average of 3 sales a month you will get $15K a month just for being the boss. You have the option here of investing in the company in a number of ways. There will be company bonuses for both Regional and National levels. Both will earn well into the six figure mark for different jobs.

     The National Sales Manager will be responsible for the Regional Team Leaders and the organization of H.R., hiring and firing and of organizing the expansion into a new office.

The Regional Team leader will be trained to be a National Sales Manager and will be responsible for converting his Team into Regional Leaders as well as training Team Leads. It is quite possibly the hardest position in the company, as it grooms you to become a part owner in the company. Team Leads will take care of their ten to thirty people and those people will take care of their numbers!

     It all begins with a simple hiring fair for my people.

To begin with I will be bringing on board:

1.)400 sales people

2.)10 Team Leaders

3.)3 Web Designers

4.)2 H.R. People

    All of these people will only make money when the company does, so there is no question of the outflow of cash being more than the inflow.

Figure we have got 55% of the sale to the Account Executive and the Team Lead. At this point there are smaller figures in sales so no Regional or National. That leaves $450 of the sale to build the site and run the company. $300 goes to the web designer for the site. $50 goes to H.R. and to paying for a new hiring fair. $100 goes to dough re- ME!

The big question here is how many sales can my initial Team Leads generate out of their people?!

Ahhh... I love numbers...

Got a comment? Write me at:

Thegratefulliving@mail.com